So let's just lay it out there. There's a lot of bad design all over the web. I quite often see businesses squandering good design opportunities in order to save a buck or because they don't have the right artistic vision. Many times they ignore the importance of good design and how effective it really can be on a conscious and subconscioius level.

The Internet is running rampant with website designers and web design companies who utilize template designs and teams of people who create various random logos daily. They plug text in later to fit any business. I see these template designs on a daily basis. There are thousands upon thousands of them out there. You can't give your customer that extra special something or stand out from the crowd if you have a branding and website package that looks like thousands of other businesses out there.

I have put together a little presentation that will shed some light on how important good design is to the identity of your business, website, printed materials and more. It's nothing too long or fancy, but it could very well introduce you to some issues you may not be aware of. So sit back, relax, grab some coffee and let's get some things straight. Enjoy!